EUROCHOCOLATE Perugia

Eurochocolate is preparing to inaugurate its fifteenth edition with ChocolAge, the Chocolate Era, that will take place from the 18th to the 26st October 2008 in Perugia. (www.eurochocolate.com).

The Food of Gods becomes the present protagonist of human existence, influencing costumes and practices of common people and their daily life style. Though it means, for example communicating through a chocolate bar instead of a mobile phone, as it appears on the Italian communication campaign named: “Cioccolato senti quento è buono ;-)” - “Feel how good it is ;-)”.

The images of the campaign actually portray many ordinary people using a chocolate bar as a cellphone for chatting, texting, taking pictures, listening to the music…

Chocolate succeeds in catching modern technology in a funny and tempting trap. It turns in sweet batteries – The Chocopower – that bucks your day up and belongs to wellness and health after the entry of Chocopirin-A, already rebaptized “Chocolate Aspirin”. In Eurochocolate, then, insatiable lovers of chocolate, adults and children, will experience the Chocolate Era plunging in a present and futuristic dimension of over glowing delicacy.

Eurochocolate means also going through the culture of a fascinating town like Perugia, plenty of history, art and traditions that in nine days time becomes a huge chocolaterie en plein air to discover, also thanks to the successful Chococard (5,00 €) offering sweet advantages for a funny experience in the name of leisure and goodness of chocolate. Advantages that will be immediately tangible among the stands of the Chocolate Show and those of the Rocca Pralina, two suggestive areas with more then 150 chocolate brands coming from each angle of the world.

Eurochocolate is also the instrument for promoting protection of important values as solidarity, biodiversity, traceability and sustainability of the production process of cocoa, aiming to guarantee a sustainable future based on the decrease of the differences between developed and developing countries.

With that mission, Eurochocolate World was born three years ago: a really appreciated vessel that promotes joint activities sponsored by international organization as ICCO (International Cocoa Organization) and Fairtrade TransFair Italia, one of the main organization for the certification of fair-trade products. Since then, Eurochocolate World confirms the success of the event in Perugia on this field as well, through concrete actions for economy development and awareness campaigns, beginning with the lessons of Equoscuola focused on fair-trade chocolate culture and addressed to the youngest generations.

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